kakajoe

"Justice and I did the concept based on record covers I've done for Ed Banger. Then we met with [directors] Jonas & Francois to discuss the key moments that had to be in the shooting. Like when Gaspard shakes Xavier, the letters fall down off his T-shirt; or when the girl plays the keyboard on her shirt and the keyboard falls to the ground," So Me said. "Those needed to be done because you can't go back and do that later, and there were like five or six really important instances like that.

"And then once the images were shot, we started to do the animation; we did like 500 T-shirts. They're wearing blank T-shirts in the video, and we did the animations for it," he continued. "They're all based on flat, 2-D graphics, which we had to animate. So it took me like three weeks just to do all the drawings."

So while So Me handled all the illustrations, the technical side was left to directors Jonas & Francois, who — like So — have been part of the Ed Banger family for a few years now. (They'd previously directed some promos for the label and helmed the video for Kavinsky's "Testarossa.") And though the entire video seems to hinge on a bunch of really high-tech techniques, the duo say that everything got its start with just four tiny pieces of black tape.

"We shot Xavier and Gaspard wearing plain T-shirts with four pieces of black tape stuck to them to follow the movement of the fabric in post production. That's it," Francois snickered. "At the same time, So Me was preparing the drawings — all very different and much fun — either because we had a special need, either because he liked them. Some designs were already on real T-shirts; it was fun to make them alive."

"We shot the video in a Parisian nightclub that also happens to be a movie house, and it's a huge labyrinth of endless corridors in the basement. Everything was wrapped in one day, from early in the morning through late, late at night," Jonas added. "We were a small crew of four people: the two of us for the animation and two persons who tracked the film — following the tape — then erased the pieces of tape from the image."